Alverawaty, Karina, and Rohmiati Rohmiati. “Strategi Campaign Samsung Galaxy A Series 2017 Melalui Event ‘The A Lab’ Dalam Meningkatkan Brand Loyalty”. Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik 16, no. 2 (April 23, 2026): 35–48. Accessed July 18, 2026. https://jisip.jurnaliisipjakarta.id/index.php/jisip/article/view/555.