Pengaruh Convenience to The Customer dan Customer Perceived Value and Benefit Terhadap Impulse Buying

  • Harun Muhyiddin 
    IISIP Jakarta
    Indonesia

Abstract

This article reports the results of research on the Influence of Convenience to The Customer Factors and Customer Perceived Value and Benefit Factors on Impulse Buying in Online Retail: Berrybenka. The conceptual and theoretical basis used is about the internal factors in consumers that affect impulsive buying behavior. The research method is quantitative, survey, with primary data originating from questionnaires distributed to 100 people using convenience sampling, while secondary data comes from various books and relevant research results. The results showed that the internal factors that influence consumers’ impulsive buying behavior are search convenience, transaction convenience, and hedonic. However, the factors of access convenience, evaluation convenience, post-purchase and utilitarian, did not show any effect on impulsive buying behavior.
Keywords
  • : Convenience to customer; Customer perceived value and benefit; Impulse buying
Lisensing Information
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Harun Muhyiddin. (2023). Pengaruh Convenience to The Customer dan Customer Perceived Value and Benefit Terhadap Impulse Buying. Jurnal ISIP: Jurnal Ilmu Sosial Dan Ilmu Politik, 19(1), 1–10. https://doi.org/10.36451/jisip.v19i1.68
Endnote/Zotero/Mendeley (RIS) BibTeX
References
  1. Ailawadi KL, Lehmann DR, Neslin SA (2001). Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble’s Value Pricing Strategy. Journal of Marketing. 2001;65(1):44-61. doi:10.1509/jmkg.65.1.44.18130
  2. Babin, Barry J., William R. Darden, and Mitch Griffin. (1994). “Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value,” Journal of Consumer Research, 20, 644-656.
  3. Badan Pusat Statistik. (2016). Klasifikasi Baku Lapangan Usaha.
  4. Cobb & Hayer dalam Semuel. (2006). “Dampak Respon Emosi Terhadap Kecenderungan Perilaku Pembelian Impulsif Konsumen Online dengan Sumberdaya yang Dikeluarkan dan Orientasi Belanja Sebagai Variabel Mediasi”. Jurnal Manajemen dan Kewirausahaan. Vol. 8. No. 2.
  5. Day, George S. (1990). Market-Driven Strategy: Processes for Creating Value. New York: The Free Press.
  6. Dennis, Charles., Fenech, Tino, and Merrilees, Bill (2005). “Sale the 7 Cs: teaching/training aid for the (e-)retail mix,” International Journal of Retail & Distribution Management.
  7. Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1995:405). Consumer Behavior, 8th ed, Orlando: The Dryden Press.
  8. Giraud, M. (2001). Les Acheteurs Impulsifs: Proposition d’une Typologie, Decisions Marketing, 24, 17-24.
  9. Hansen, Kare dan Olsen, Svein Oar. (2008). Impulsive Buying and Store Patronage: The Role of Convenience Orientation and Time Pressure. Paper, The Norwegian College of Fishery Science, University of Tromso, Norway.
  10. Hirchman, Elizabeth C dan Morris E. Holbrook. (1982). “Hedonic Consumption Emergging Concepts, Methods, and Propositions,” Journal of Marketing (vol. 46).
  11. Holbrook, Morris B. dan Hirschman, Elizabeth C. (1995). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Funs, in Marketing Classics; a Selection of Influential Articles, by Enis, Ben M.; Cox, Keith K., dan Mowka, Michael P., 8th edition. Upper Saddle River, New Jersey, Prentice Hall, Inc.
  12. Holbrook, Morris B., & Hirschman, Elizabeth C., (1982) “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,” dalam Journal of Consumer Research, 9 (March), 132–140.
  13. Jiang, Ling., Yang, Zhilin, and Jun Minjoon. (2013). “Measuring consumer perceptions of online shopping convenience,” Journal of Service Management.
  14. Kotler, Philip and Keller, Kevin Lane. (2009). Manajemen Pemasaran. Jilid 1. Edisi ke13. Erlangga, Jakarta.
  15. Kotler, Philip and Kevin Lane Keller, (2016): Marketing Management and Brand management, 15th Edition. New Jersey: Pearson Pretice Hall, Inc.
  16. Rachmawati, Veronika. (2009). “Hubungan antara Hedonic Shopping Value, Positive Emotion, dan Perilaku Impulse Buying pada Konsumen Ritel.” Majalah Ekonomi Universitas Airlangga, vol. 19, no. 2, 2009.
  17. Rook, D.W. and R.J. Fisher. (1995). “Normative Influence on Impulse Buying Behaviour,” Journal of Consumer Research. Vol. 22, pp. 305-313.
  18. Schiftman, Leon G. dan Kanuk, Leslie L. (2010). Consumer behavior Tenth Edition. New Jersey. Pearson Pentice Hall.
  19. Stanley F. Slater (1997). Developing a customer value-based theory of the firm. Journal of the Academy of Marketing Science volume 25, Article number: 162 (1997)
  20. Stern, H. (2007). “The Significance of Impulse Buying Today”, “Journal of Marketing”. Vol.26, pp. 59-62.
  21. Sugiyono. ( 2015). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfabeta.
  22. Utami, A.F dan Sumaryono. (2008). Pembelian Impulsif Ditinjau dari Kontrol Diri dan Jenis Kelamin pada Remaja. Jurnal Psikologi Proyeksi. 1 (3), 46-57.
  23. Utami, O. R., & Rastini, N. M., (2015). Pengaruh Variabel Demografi, Kualitas Layanan, Atmosfer Toko Pada Impulse Buying Di Hypermart Mal. E-Jurnal Manajemen Unud Vol 4, 1229-1237.
  24. Woodruff,R.B. (1997). Customer value: “The next source of competitive advantage”, “Journal of the Academy of Marketing Science”.
  25. Wu, I. L., Chen, K. W., & Chiu, M. L. (2016). Defining Key Drivers of Online Impulse Purchasing: A Perspective of Both Impulse Shoppers and System Users. International Journal of Information Management, 36, 284-296.
  26. Zeithaml, V.A. (1988), “Consumer perceptions of price, quality, and value: a means- end model and synthesis of evidence”, “Journal of Marketing”.
Check for updates

Issue

Downloads

pdf

Statistic

Abstract Views
: 706 times
pdf
: 645 times