Vol. 20 No. 2 (2023) Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Jurnal ISIP: Jurnal Ilmu So...
Vol. 20 No. 2 (2023)

The Edition 2, Volume 20 of the ISIP Journal presents five articles spanning various disciplines: one delves into the realm of politics, another into business administration, and three focus on communications and media, all grounded in robust research findings. The political articles scrutinize the participation of individuals with disabilities, revealing that political engagement is not shaped by the availability of public facilities but rather by personal factors and the broader political environment. The business administration section challenges e-customer loyalty to e-banking services, underscoring the pivotal role of e-quality service in influencing customer allegiance. In the domain of communications and media, three articles explore social media dynamics, with two concentrating on the tourism industry. While social media effectively promotes tourist attractions by vividly showcasing their potential and aiding persuasion, it falls short of realizing its full potential in supporting broader business processes within the tourism industry. Another noteworthy sociocultural phenomenon explored is Mukbang, where the research uncovers that viewers' feelings of loneliness significantly impact their interest in watching the Session of Mukbang or consuming large quantities of food while interacting with their audience through live-streaming or recorded videos.